Who we are

In 2022, OYOJ began with a desire to create better activewear. Through thoughtful design, carefully selected materials, and a great focus on fit, we develop garments that are made to be used – over and over again.

In 2024, our brand grew, which led us to expand our product range with our signature leggings and sports bras. That same year, a supportive community also emerged where women shared their fitness journeys.

In 2025, OYOJ took a major step forward. We launched our first collection made from recycled materials and continued to drive development toward a more sustainable way of creating sportswear. At the same time, we entered into a partnership with Stadium, which meant that our collections began to be sold at one of Europe's largest sports retailers. An important step that strengthened OYOJ's position.

With our sights set on 2026, our ambition is to become a global movement that continues to empower and inspire women. We will introduce innovative solutions while upholding our commitment to inclusion and sustainability within the fitness world.