About us

Follow your passion, and success will follow you

The friendship that shaped OYOJ.se: On Your Own Journey to Health and Success

It was a sunny day on a local sports field when three good friends - Lukas, Adrian and Kristian - realized that their common interests and passions could become the basis for something big. Despite their different backgrounds and experiences, they shared a deep understanding of the importance of health, exercise and following their dreams.

Adrian, with his burning interest in fitness, fashion, and entrepreneurship had long dreamed of creating a brand that offered high quality workout clothes at reasonable prices. Inspired by his own motto "On Your Own Journey" (OYOJ), he wanted to create clothes that were not only functional but also symbolized the journey towards achieving one's goals and overcoming obstacles.

Lukas, an entrepreneur from Stockholm, had started a company with a similar vision: to offer clothes and a community that would inspire people to go further and reach their full potential. With a strong belief that each individual has their own unique journey, whether it's training, developing or overcoming obstacles, he united people around the world.

Kristian, with his expertise in supply chain management, saw the potential in Lukas and Adrian's visions and joined them to help make them a reality. With his contribution, they were able to ensure that OYOJ.se could offer high-quality products to their customers in an efficient and sustainable way.

Together they formed OYOJ.se with a strong belief that every individual is capable of doing great things when they follow their own journey and believe in their ability to overcome obstacles. By offering high-quality workout clothes and inspiring a positive and healthy lifestyle, they wanted to encourage people to take control of their own journey to health and success.

Just like other successful companies, OYOJ.se continued to grow and develop, and their shared values ​​and visions continued to be the foundation of their success. With every product they created and every person they inspired, Lukas, Adrian and Kristian continued to make a difference in people's lives and motivate them to believe in themselves and their ability to achieve their goals.

Whether it's by offering stylish and functional workout clothes or by building a community of people who support each other on their journeys, Lukas, Adrian and Kristian are determined to continue to make a difference and inspire others to walk their own path to health, happiness and success.

OUR MISSION

We strive to inspire and support people on their journey to health, wellness and personal development. By offering high-quality workout clothing and building a positive community, we want to help people reach their goals and achieve their full potential.

OUR STORIES

We are three friends with a common passion for health, exercise and making a difference. By following our own journeys, we have inspired each other to dream big and follow our hearts. Now we share our vision with others and strive to create a world where each individual feels empowered to follow their own path.

OUR ASSUMPTION

We believe that every individual has the ability to create change and make their dreams come true. By offering support, motivation and high-quality products, we want to make it easier for people to take control of their own health and well-being.

OUR PHILOSOPHY

We believe in creating a positive and inclusive community where everyone feels welcome and respected. By sharing our experiences and supporting each other on our journeys, we strive to create a world where everyone can flourish and reach their full potential.

Lisa John

Fashion Design

Jane Doe

Director

Cartherin Forres

Marketing Director