About us

This is OYOJ

OYOJ was born from a simple idea: to create gym clothes that not only perform in training – but also reflect who you are. We believe in the strength of everyday life, in movement and in the feeling of wearing something that is both functional and makes you feel confident.

We are a Swedish brand that designs stylish workout clothes for all bodies and movements. Clothes that feel right – whether you're lifting heavy, power walking or just want to feel strong in your everyday life.

Function meets form

We don't compromise. Our garments are designed to provide both comfort and performance – with materials that breathe, seams that hold and fits that follow the body. We test, adjust and improve – always with you as the exerciser in focus.

For those of you who are moving

OYOJ is for those of you who exercise. Who want to feel comfortable, beautiful and free. You don't have to fit into any mold – we design for real bodies, real goals and real lives. All bodies are exercise bodies.

From Sweden, to you

Our headquarters are in Sweden, but we deliver to customers all over the world via oyoj.se. Our promise is to deliver quality, style and feel – directly to your door.

Thank you for wearing OYOJ

When you wear OYOJ, you wear more than workout clothes – you wear a feeling. A will. A direction. We see you. We do this for you. And we're just getting started.